广告

本科
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文学学士

计划的细节

广告 is all about how businesses create meaningful connections with audiences. 作为一个广告专业的学生, 你将进入创造性头脑风暴的领域, digital media 而且 market research while learning to analyze, 撰写和设计吸引人的广告和广告活动.

在这里, you'll have the opportunity to focus on work that benefits the community through courses that partner with 辛辛那提-based businesses 而且 organizations. You'll also gain experience through interning at local 而且 national advertising agencies 而且 graduate ready for a meaningful, 广告创意职业.

泽维尔大学, located in 辛辛那提, 俄亥俄州, is nationally recognized as a top university by U.S. 新闻 & 世界报道, 普林斯顿评论 而且 《pp电子》. 98%的学生, 包括广告专业的学生, 工作, volunteering or in graduate school within six months of graduation (Class of 2021).

课程

The sample course sequence below illustrates class offerings for the 广告 major. 咨询官方 泽维尔大学课程目录 详细的注册和咨询信息.

秋天

  • 核心101 - GOA............ 0cr.
  • Comm 101 (OC标志)或Comm 123............ 3cr.
  • 英语写作或修辞............ 3cr.
  • 第二语言选修课 ............ 3cr.
  • Core 100 First-Year Seminar or Theo 111 Theological Foundations ............ 3cr.
  • Math 105 (Math a placement level) or Math 116 (Math Perspectives) ............ 3cr.

春天

  • 核心102 - GOA............ 0cr.
  • Comm 101 (OC标志)或Comm 123............ 3cr.
  • 历史的视角............ 3cr.
  • 第二语言选修课 ............ 3cr.
  • Core 100 First-Year Seminar or Theo 111 Theological Foundations ............ 3cr.
  • 菲尔100伦理学哲学导论 ............ 3cr.

秋天

  • 传播艺术课程 ............ 3cr.
  • 创造性的观点 ............ 3cr.
  • Phil 200哲学视角 ............ 3cr.
  • 社会科学选修课 ............ 3cr.
  • 定量推理标志 ............ 3cr.

春天

  • 通讯206(书写标志) ............ 3cr.
  • 205文学与道德想象 ............ 3cr.
  • 神学观点(THEO 200+) ............ 3cr.
  • 科学的角度 ............ 3cr.
  • 自然科学选修课 ............ 3cr.

秋天

  • 传播艺术课程 ............ 3cr.
  • 传播艺术课程 ............ 3cr.
  • 多样性标志(COMM 323, 324或其他) ............ 3cr.
  • E/R & 焦点标志(COMM 477) ............ 3cr.
  • 一般的选择性 ............ 3cr.

春天

  • 传播艺术课程 ............ 3cr.
  • 传播艺术课程 ............ 3cr.
  • 人文选修课 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.

秋天

  • 传播艺术课程 ............ 3cr.
  • 传播艺术课程 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.

春天

  • 传播艺术课程 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.
  • 一般的选择性 ............ 3cr.

样本的课程

Xavier is known for providing an education that's both challenging 而且 personal. 在这里 are some courses that are part of the advertising major at Xavier:

复制与设计要素(COMM 237) - Lay the foundation for upper-division classes by learning creative strategy, 视觉传达, 而且 persuasive writing while developing ads for several media.

广告中的媒体策略(COMM 332) - A study of the characteristics of the various communication media 而且 the methods employed in measuring their relative efficiencies in delivering the advertising message to the target audiences.

广告创意策略(COMM 430) - A study of the theoretical foundations 而且 the process of developing advertising 而且 promotional strategy; methods of utilizing research data for developing 而且 evaluating advertising strategy.

高级研讨会(COMM 439) - Integrate concepts 而且 experiences throughout the 广告 major 而且 liberal arts core to create an original advertising campaign for a real-world client with deliverables that are suitable for student portfolios.

学生俱乐部

The following clubs are popular choices for students in the advertising major. 

广告俱乐部

广告俱乐部, part of the nationally renowned American 广告 Federation (AAF), specializes in uniting creativity 而且 advertising within the Xavier Community.

美国公共关系学生协会.

The 美国公共关系学生协会 is a national, student-managed organization offering a campus program of speakers, 技能培养活动和社交活动.

职业生涯的结果

98% 泽维尔的学生, 包括广告专业的学生, 工作, volunteering or in graduate school within six months of graduation (Class of 2021).

最高职位: 通信专家, 内容协调员, 自由平面设计师, 销售协调员, 公共关系经理, 社交媒体营销助理

顶级公司: 美国航空公司, 埃德尔曼, Maxim医疗保健服务, 堪萨斯城酋长, 通用航空, 新闻美国市场部

迈出下一步

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人人为我

Xavier is ranked #1 for its excellent academic reputation among top competitors in the region. 学生能从教育中得到最大的收获, from rigorous classroom studies to experiential learning in the real world.

辛辛那提:广告专业的机会之城

辛辛那提市中心夜间的天际线

辛辛那提, 俄亥俄州 is ranked the #1 Best City for College Graduates (smartasset.com) 而且 the #15 Best Place to Start a Career (WalletHub). Students in the advertising major take advantage of for-credit internships 而且 employment opportunities at multiple Fortune 500 companies, 私营企业, 非营利组织和其他企业.


去辛辛那提上大学

国际留学项目

学生们在出国留学期间走在路上.

你在校园里可以学到很多东西,但不是所有的东西. There’s a world out there, 而且 we’ll help you to explore it. 在这里, students in the advertising major participate in study abroad opportunities of all types: short-term, 长期, direct exchanges 而且 programs sponsored by other providers. 你会看到并做一些改变你人生的事情. 你也会玩得很开心的.


探索海外留学项目

什么是耶稣会教育?

Students in the advertising major learning from a Jesuit professor

A Xavier education is more than your typical college experience. Drawing on a Jesuit Catholic educational model 400 years in the making, students in the advertising major get the personal attention 而且 support they need to succeed 而且 make a difference in 世界. The result is an education that’s as encouraging as it is challenging, 它的要求是丰富的.


耶稣会教育101

以优异成绩毕业

你是在寻求学术挑战吗? The University Scholars Honors Program offers incoming students a more challenging curriculum 而且 close support from professors while completing their undergraduate degree. Acceptance into the program is highly selective 而且 includes a $2000 travel grant.

大学学者荣誉计划详情

泽维尔大学广告专业

广告 is an academic major in which students learn to connect marketers to consumers through creative 而且 strategic campaigns. The 文学学士 in 广告 is a four-year program designed to not only teach students what it takes to be an advertising professional, but also how to apply the skills 而且 principles they learn. 学生们可以探索该行业的各个方面, 包括广告的基本原理, 媒体计划, 研究与管理.

泽维尔大学 文理学院 challenges students to develop an integrated underst而且ing of humanity, 世界, 而且 God by pursuing the questions raised in Xavier's core 而且 departmental curricula. The 文理学院 is the oldest 而且 largest college at 泽维尔大学. The college provides an excellent liberal arts education in the Jesuit tradition that prepares students for careers, 专业或研究生院, 以及全球化社会中的生活.

泽维尔大学 is a private university located in 辛辛那提, 俄亥俄州, providing a liberal arts education in the Jesuit Catholic tradition. Founded in 1831, the University is the sixth-oldest Catholic university in the nation. It has been ranked among the top 10 master's-level universities in the Midwest by U.S. 新闻 & 过去二十年的世界报告. 普林斯顿评论 names it one of the "Best 385 Colleges in America."